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Proof anchor · UAE e-commerce

TyresOnline UAE

5,000+ SKU catalogue 7,000+ products segmented Meta + Google Same spend profile
+67%REVENUE, YEAR OVER YEAR
A +67% YoY revenue lift on the same market and the same spend profile. The lift came from cleaner data and a compounding system, not new budget.

TyresOnline UAE: +67% YoY revenue on the same spend profile. Google ROAS 13.95 to 19.48. Meta ROAS 9.77 to 14.32.

Platform results

Google ROAS
13.95→19.48
+40%
Google conversion rate
0.37%→1.65%
+4.5x
Google conversion value
AED 392K→AED 759K
+93% YoY
Meta ROAS
9.77→14.32
+47%
Revenue YoY
Same spend→+67% YoY
revenue lift
Products segmented
7000+
via Google Scripts

The receipts

Straight from the ad accounts. Same 3-month window, one year apart.

Nothing adjusted, nothing cherry-picked. Apr 1–Jun 30 2024 versus the same window in 2025, pulled directly from Google Ads and Meta Ads Manager. We report year-over-year so seasonality cannot explain the curve.

Google Ads, the same quarter one year apart.

ROAS rose from 13.95 to 19.48 and conversion value from AED 392,638 to AED 759,093, while conversion rate climbed from 0.37% to 1.65% — on the same spend profile, once the data layer was rebuilt.

Apr–Jun 202413.95 ROAS · 0.37% CVR
Google Ads campaigns report, Apr 1 to Jun 30 2024: total account ROAS 13.95, conversion value AED 392,638.56, conversion rate 0.37%.
Apr–Jun 202519.48 ROAS · 1.65% CVR
Google Ads campaigns report, Apr 1 to Jun 30 2025: total account ROAS 19.48, conversion value AED 759,093.51, conversion rate 1.65%.
Google Ads, Apr 1–Jun 30, 2024 versus 2025, same account. ROAS 13.95→19.48, conversion value AED 392,638.56→759,093.51, conversion rate 0.37%→1.65%. Campaign names redacted; values in the account's reporting currency (AED).

Meta Ads, the same quarter one year apart.

Average purchase ROAS rose from 9.77 to 14.32 once item-level signals were flowing into the catalogue — a +47% lift on the same market and spend profile.

Apr–Jun 20249.77 avg. ROAS
Meta Ads Manager campaigns report, 1 Apr to 30 Jun 2024: average purchase ROAS 9.77 across the account.
Apr–Jun 202514.32 avg. ROAS
Meta Ads Manager campaigns report, 1 Apr to 30 Jun 2025: average purchase ROAS 14.32 across the account.
Meta Ads Manager, 1 Apr–30 Jun, 2024 versus 2025, same account. Average purchase ROAS 9.77→14.32. Campaign names redacted by the advertiser.

How we did it

The method is not theoretical. Here it is, mapped to the timeline.

DAY 1 – DAY 60

Capture

We rebuilt what the last setup never touched. The same spend started hitting clean data instead of noise.

  • Data architecture rebuilt via GTM
  • Conversion API installed on Meta and Google
  • Account structure rebuilt around platform learning
  • 7,000+ product segmentation built via Google Scripts
  • PMax restructure
DAY 60 – DAY 180

Convert

With clean signal underneath, creative and offers could be tested honestly against high-intent segments.

  • Creative strategy built on validated data
  • Catalogue optimisation on Meta
  • Landing page and offer alignment to high-intent segments
MONTH 6 ONWARD

Compound

Year-over-year revenue lift on the same market and the same spend profile. We report YoY, not QoQ, so seasonality cannot explain the curve. The last campaign was making the next one cheaper.

See the Capture → Convert → Compound method →

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