Privacy Policy

1. Who we are

Attention Theory [legal entity name] ("Attention Theory", "we", "us", "our") operates the website at attention-theory.com. We are the data controller for the personal data described in this policy. Our registered address is [registered address].

For any privacy question or to exercise a right below, contact hello@attention-theory.com.

2. Information we collect

Information you give us

• When you book a call or contact us: your name, email address, company or website, and anything you write in the message or qualification fields.
• When you book a time: scheduling details you submit through our booking provider, including the date, time, and any notes you add.
• When you request a resource: the email address and any details you provide to receive it.

Information we collect automatically

• Usage and device data: pages viewed, referring URL, approximate location derived from IP, browser and device type, and timestamps.
• Cookies and similar technologies: identifiers used for analytics and advertising measurement. See section 5.

We do not ask for or intentionally collect special-category data (such as health, religion, or biometric data). Please do not send it to us.

3. How we use your information

• To respond to your enquiry, schedule and run the call you requested, and follow up about it.
• To send you a resource or follow-up communication you asked for.
• To measure and improve how this site and our campaigns perform.
• To send marketing communications where you have consented, or where permitted by law for existing prospects. You can opt out at any time.
• To keep the site secure and to meet our legal and accounting obligations.

4. Legal bases for processing

Where the GDPR or similar law applies, we rely on the following legal bases:

• Consent: for non-essential cookies, advertising measurement, and marketing email. You can withdraw consent at any time.
• Contract or steps to enter one: to handle your booking request and respond to your enquiry.
• Legitimate interests: to run, secure, and improve the site and to understand which content works, balanced against your rights.
• Legal obligation: where we must retain records or respond to lawful requests.

5. Cookies, analytics, and advertising

We use first-party and third-party technologies to understand traffic and to measure advertising. Because we run server-side tracking, some measurement happens through our own server rather than only in your browser. The categories are:

• Essential: required for the site to function. Always on.
• Analytics: to count visits and understand usage in aggregate.
• Advertising and conversion measurement: to attribute and improve campaigns on platforms such as Google and Meta.

You control non-essential cookies through your browser settings. You can also opt out of personalised advertising through your Google and Meta ad settings.

6. Who we share data with

We do not sell your personal data. We share it only with service providers who process it on our behalf, under contract, including:

• HubSpot (EU region) for forms, contact management, and email.
• Calendly for scheduling calls.
• Google and Meta for analytics and advertising measurement.
• Our hosting and infrastructure providers that serve this site.

We may also disclose data where required by law, or as part of a merger, acquisition, or sale of assets, with notice where the law requires it.

7. International transfers

Your data may be processed in countries other than your own, including by the providers above. Where data leaves your region, we rely on appropriate safeguards such as standard contractual clauses or an equivalent mechanism. Contact us for details.

8. How long we keep it

We keep enquiry and contact data for as long as needed to handle your request, and for up to 24 months after our last contact with you to maintain the relationship, then we delete or anonymise it. We keep it longer only where we must to meet a legal or accounting obligation.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct data that is wrong or incomplete.
• Delete your data.
• Object to or restrict certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time, without affecting prior processing.

To exercise any of these, email hello@attention-theory.com. We respond within the timeframe set by applicable law. You also have the right to complain to your local data protection authority.

10. Security

We use technical and organisational measures appropriate to the risk to protect your data. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

11. Children

This site is intended for business audiences and is not directed to children under 16. We do not knowingly collect data from them.

12. Links to other sites

Our site and emails may link to third-party sites we do not control. This policy does not cover them. Review their privacy policies before sharing data.

13. Changes to this policy

We may update this policy as our practices or the law change. We will post the new version here and update the date at the top. Material changes will be flagged where appropriate.

14. Contact us

Questions about this policy or your data: hello@attention-theory.com, Attention Theory [legal entity name, once registered], [registered address].