Terms of Use

1. Agreement to these terms

These Terms of Use ("Terms") are a binding agreement between you and Attention Theory [legal entity name] ("Attention Theory", "we", "us", "our"). By accessing or using attention-theory.com (the "Site"), you agree to these Terms and to our Privacy Policy. If you are using the Site for an organisation, you confirm you have authority to bind it.

2. What these terms cover

These Terms cover your use of the Site only. Any engagement of our services is governed by a separate written agreement. If that agreement conflicts with these Terms for the services, the separate agreement controls.

3. Using the Site

You may use the Site for lawful purposes and to learn about and contact us. You agree not to:

• Use the Site in any way that breaks the law or infringes the rights of others.
• Attempt to gain unauthorised access to the Site, its systems, or its data.
• Interfere with or disrupt the Site, including by introducing malicious code.
• Scrape, copy, or harvest content or data at scale without our written permission.
• Misrepresent your identity or your affiliation with any person or organisation.

4. Intellectual property

The Site and its content, including text, design, graphics, logos, and the names of our frameworks such as the Capture, Convert, Compound method, are owned by Attention Theory or our licensors and are protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable licence to view the Site for your own informational use. You may not reproduce, republish, or create derivative works from the content without our written consent. You may share short quotations with attribution and a link.

5. Results and case studies are not a guarantee

Case studies, metrics, and statements on the Site describe past results for specific clients under specific conditions. They are illustrative and are not a promise or guarantee of future results. Marketing performance depends on many factors outside our control, including your product, market, budget, and platform changes. Nothing on the Site is a forecast of the results you will achieve.

6. Informational content only

Content on the Site, including insights and playbooks, is provided for general information. It is not professional, legal, financial, or tax advice, and it does not create a client relationship. Get advice suited to your situation before acting.

7. Third-party links and services

The Site may link to or embed third-party services, such as our booking and form providers. We do not control them and are not responsible for their content, availability, or practices. Your use of those services is governed by their own terms.

8. Disclaimer of warranties

The Site is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or secure.

9. Limitation of liability

To the fullest extent permitted by law, Attention Theory and its team will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising from your use of or inability to use the Site. Our total liability for any claim relating to the Site will not exceed [cap, e.g. USD 100]. Some jurisdictions do not allow certain limits, so some of these may not apply to you.

10. Indemnification

You agree to indemnify and hold harmless Attention Theory from claims, losses, and reasonable costs arising from your misuse of the Site or your breach of these Terms.

11. Changes to the Site and to these terms

We may change, suspend, or remove parts of the Site at any time. We may also update these Terms. The current version is always posted here with its date. Continued use of the Site after a change means you accept the updated Terms.

12. Governing law

These Terms are governed by the laws of [governing jurisdiction], without regard to conflict-of-law rules. You agree to the exclusive jurisdiction of the courts of [courts / venue] for any dispute, except where applicable law gives you the right to bring it elsewhere.

13. Contact

Questions about these Terms: hello@attention-theory.com, Attention Theory [legal entity name], [registered address].